Web Analytics consists of using the data collected from a web site to determine which aspects of the website work towards the core objectives. One of the main benefits to Internet Marketing is that everything is traceable down to every click. Without a good analytical program it’s impossible to know exactly where your visitors are going, what they’re doing, and why. Once you know “why” something is happening then it’s much easier to funnel or direct your visitor to the desired action.
Bidangle has experience with practically every analytical program on the market; WebTrends, Omniture, ClickTracks, Urchin, and of course Google Analytics which is one of the better free analytical programs. Everyone at bidangle is pretty analytical by nature.