Viral Marketing is an Internet Marketing method that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions are typically in the video format, but interactive Flash games, advergames, ebooks, brandable software, images, and even text messages have worked.
For every satisfied customer that tells one person about a product or service they like, they tell an average of three people about a product or service they did not like. Viral marketing is based on this natural human behavior.
We create successful viral marketing campaigns by identifying individuals with high Social Networking Potential (SNP) and creating a Viral Messages that appeals to this demographic and has a high probability of being passed along. Bidangle uses entertainment, controversy and humor to achieve successful results with Viral Marketing.
Bidangle bills for viral marketing on an individual bases based on production and results. You can spend a ton of money on viral and never have it move. At the same time, you can spend practically nothing and the thing takes off. The main ingredient to any viral success is creativity, and it’s hard to put a price on that. Therefore bidangle has devised a compensation plan that is mainly built around the assumption that the more viral or distributed the campaign gets the more creative or unique the campaign is, therefore the more it should be compensated.