COST PER IMPRESSION (CPI)

Cost per Impression (CPI) is an internet marketing practice in which you place display advertisements on various internet marketing vehicles and compensate those properties based on a set cost per impression. Cost per Mille (CPM) refers to a set cost per one thousand impressions. Some larger publishers will also allow media buys on a Cost per Time (CPT) model.

An impression is when your advertisement appears on a webpage. It’s just an opportunity for someone who visits that particular site to click on your advertisement whether it’s textural, banner, picture, or video. You’re charged every time a new set of eyeballs visits the webpage which contains your advertisement. As opposed to Cost per Click (CPC) marketing where you are only charged when someone actually clicks on your advertisement.

Bidangle negotiates and manages CPI, CPM, and CPT media buys. This form of internet marketing is very dependent on knowing your target market and aligning the appropriate websites which your demographic visit.

Bidangle does not require lengthy contracts. Most of our clients run off a thirty day continuous contract which can be canceled at any time for any reason with a thirty day notice. CPI/CPM clients are billed directly from the prospective ad serving networks or site owners for their impressions and bidangle typically charges between five to twenty percent of the ad spend on a monthly basis.