COST PER CLICK ADVERTISING (CPC)

Cost per Click Advertising is an internet marketing method where you compensate each time your advertisement is clicked-on, regardless of the desired outcome. Also known as PPC (Pay per Click) advertising and is the driving force behind Google AdWords, Yahoo! Search Marketing and Microsoft adCenter. Many CPC/PPC networks are divided into two separate distribution methods; the “Search” network and the “Content” network. The Search networks distribute your advertisements within the actual search results, typically on the top, right, and bottom of the natural or organically search results according to the search term or phrases being requested. The Content network distributes your advertisements through a network of partner or affiliate sites and does not rely on search results.

There are numerous advantages and disadvantages to each particular CPC network and their perspective Search and Content Networks. Bidangle is a Google Qualified Company, Yahoo! Search Ambassador, and a Microsoft adExcellence member.

Bidangle does not require lengthy contracts. Most of our clients run off a thirty day continuous contract which can be canceled at any time for any reason with a thirty day notice. CPC clients are billed directly from the prospective Search Engines or ad serving networks for their ad spend (clicks) and bidangle typically charges between five to twenty percent of the ad spend on a monthly basis.